Wednesday, July 29, 2009

If we build it, they will come..... but only if they know where to find it!

Public relations is all about spreading the word of the many benefits of Toastmasters - both internally to our members, and externally to our communities. Through PR, each of us can create an excitement around our organization, to entice new members to join, and to keep current members enthusiastic and engaged.

Communication is the key to public relations. As Toastmasters, we are well-versed in verbal, face-to-face presentations. We need to extend these core values, and use them to talk to one another, and to the community. After all, public relations is about making that personal connection and encouraging participation in our program. Of course, that connection can also be established using the written word and social media for that initial introduction.

My goal is to make each member an ambassador for Toastmasters!

I will be posting a weekly PR tip in this blog, and encourage your comments and ideas.

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