Back in college, the kiosks that were scattered around campus were never large enough to hold all the flyers; these flyers announced everything from the latest showing of Rocky Horror to a chorus recital. Often, there were either enough flyers pinned up that students could take one, or there were perforated cut-outs at the bottom.
But – are flyers still relevant?
I can’t remember the last time that I took home a flyer – it’s just more paper that I need to recycle. I also can’t remember the last time that I printed out a flyer. Instead, I put the address and the time of where I need to go into my smart phone’s calendar.
If you choose to create a flyer, remember that it should not be your only PR vehicle. Keep in mind:
- Don’t spend too much time on the design. Remember that it’s probably a throw-away.
- Don’t spend too little time on the design. If you will go to the trouble to produce a flyer, it should do its job: catch your audience’s attention. In a good way.
- Don’t involve too many people in the design process. Just like usability studies and website design, everyone will have an opinion – and they may even be contradictory.
- Don’t use small or unreadable type or colors.
A well-designed flyer can add a spirit of fun.
- Do include the important information –the time, the place, and a number or e-mail or website link for more information.
- Do include graphics. If you have branding, make sure it’s visible to show affiliation with your organization.
- Do be creative. Try using a business card format instead of a large paper flyer. It is easy for your audience to take it with them and place into their business card holder.
The last thing you want is for your flyer to be turned into a paper airplane!
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